Home News Kellogg’s CEO Criticized After Suggesting ‘Cereal for Dinner’

Kellogg’s CEO Criticized After Suggesting ‘Cereal for Dinner’

March 12, 2024

Kellogg’s CEO suggested that Americans eat cereal for dinner to save money

by Katie Smith
News Nation

(NewsNation) – Kellogg’s CEO Gary Pilnick is facing backlash after suggesting that cash-strapped households save money by eating cereal for dinner.

Pilnick, who oversees the company that produces Frosted Flakes, Froot Loops and Corn Flakes, floated the idea last week during an interview with CNBC. His comments come on the heels of federal data showing Americans are spending more on food than they have in 30 years.

“We’re advertising about cereal for dinner,” Pilnick said, noting that the price of a bowl of cereal with milk and fruit is less than $1. At the time, the messaging was “landing really well,” he added.

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