Home News Fast Food Chains Launch ‘Value Menu’ War After Cost Complaints. Will it...

Fast Food Chains Launch ‘Value Menu’ War After Cost Complaints. Will it Last?

June 18, 2024

by Cindy Carcamo
LA Times

Millions of American families are hitting the road to start summer vacation, and ordering food on the run tends to be par for the course. It couldn’t come at a better time. Fast food joints are in the midst of a budget-meal war, offering promotions to lure customers back to their restaurants despite inflation woes and a minimum-wage increase in California and other states.

Starting June 25, McDonald’s will offer a month-long deal featuring a combo meal —either a McChicken, a McDouble or four-piece chicken nuggets, small fries and a small drink — for $5.

After McDonald’s announcement last month, other fast food restaurants followed suit. Wendy’s announced its $3 limited-time breakfast combo meal and Burger King trumpeted that it planned to bring back its $5 Your Way Meal.

Continue Reading at LATimes.com…

© 2024 Inflation Café

Inflation Café (IC) content is informational only and based on information available at the time of creation. It is not an offer or solicitation, nor does it provide investment, tax, or legal advice. It may not consider your specific financial circumstances or objectives and may not be suitable for you. IC content is not a recommendation to buy or sell any securities. Readers should consult their own professional advisers and conduct their own independent investigations before making any investment decisions. IC does not guarantee the accuracy or completeness of its content or any third-party information it uses, which has not been independently verified by IC. Readers are cautioned not to rely solely on IC content for investment decisions.

IC and its owner may have financial interests in the companies discussed and may trade such securities without prior notice. IC is funded by sponsor advertisements, with payments ranging from five to ten thousand dollars monthly. IC does not charge its viewers/listeners/readers any fees. By accessing IC content, users agree that IC and its affiliates are not liable for any inaccuracies, omissions, or representations in the content provided.