While consumers feel they have “more or less control” over their grocery finances, they are still worried about rising food costs, new FMI research found.
by Peyton Bigora
Grocery Dive
Dive Insight:
Shoppers’ perception of inflation has shifted throughout 2024. In response, grocers continue to employ value-focused strategies to win over their customers — and the strategy is paying off.
More than 40% of surveyed shoppers stated their “primary food store” is on their side as an entity supporting their financial health, while 30% said the same for “food stores in general,” FMI found. Only 17% said the same for manufacturers and food processors, with 31% feeling they are “working against me.”