From the drive-thru to the campaign trail, the fast-food giant has reflected America’s story this year.
by Rob Wile and Alexandra Byrne
NBC News
Life under the Golden Arches hasn’t been easy this year.
McDonald’s has faced a customer revolt over pricey Big Macs, an unsolicited cameo in election-season crossfire, and now an E. coli outbreak — just as the company had been luring customers back with more affordable burgers.
Still, like U.S. consumers themselves, Mickey D’s remains in sturdy shape heading into 2025, despite its ongoing challenges.
The fast-food giant reported Tuesday that it had reversed its recent U.S. sales drop, posting a 0.3% uptick in the third quarter. Foot traffic was still down slightly, but the company said its summer of discounts was paying off.