by David Ng
Breitbart.com
Executives at the Walt Disney Company are reportedly worried that soaring prices are alienating families from its theme parks, with internal surveys showing a decline in guests who are planning return visits to Walt Disney World and Disneyland.
The price of attending a Disney park has skyrocketed in recent years, with the typical price of a four-day stay inside the park rising by $1000 between 2019 and 2024, a new study conducted by The Wall Street Journal showed. The vast majority of that increase — nearly 80 percent — comes from new charges for services that were once free.
This has put a serious damper on fan enthusiasm. Internal surveys obtained by the Journal showed a decline in guests planning return visits to Walt Disney World in Orlando and Disneyland in Anaheim — a potentially disastrous trend for Disney whose theme parks have served as a reliable cash cow for decades.