by Russell Redman
Supermarket Perimeter
CHICAGO — Almost 9 of 10 US consumers are frustrated with escalating prices for groceries, gas, restaurants and other categories, sapping their loyalty to retailers and brands, according to the 2024 CPG + Grocery Consumer Report by marketing and communications firm R.R. Donnelley & Sons (RRD).
Of 1,819 shoppers surveyed by RRD and research partner Prosper Insights & Analytics, 88% expressed frustration with high pricing across categories. Most of consumers’ ire, however, was aimed at overall grocery shopping, as 86% of respondents said the rising price of groceries got them the most frustrated.