by Nathan Bomey
Axios
The public’s dissatisfaction with inflation is boiling over — and some of the biggest consumer brands in the country are feeling the heat.
Why it matters: Record price increases have ebbed, but the aftershocks are still reverberating.
The big picture: Companies such as Walmart, Macy’s, McDonald’s, Burger King, Amazon, Procter & Gamble, Costco, Kraft Heinz, Kohl’s, Nike and Kroger registered a decline in their Reputation Quotient score in the Axios Harris Poll 100 from 2023 to 2024.
“Industries where consumers see price hikes for everyday items have declining trust,” Harris Poll reports.
Zoom in: Trust scores fell by 3.8 percentage points for clothing companies, 3.2 points for quick-service restaurants, 2.9 points for big-box stores and 2.2 points for grocers.