Prices for the morning meal have surged over the past five years, according to a new study
by Charles Passy
Market Watch
We’ve all heard that breakfast is the most important meal of the day. But is it also quickly becoming the most unaffordable?
A newly released study from the personal-finance site FinanceBuzz found that breakfast menu-item prices at 10 of the most popular fast-food chains have increased by 53% since 2019. And in some cases, the spikes are much higher: At Taco Bell and CKE Restaurants (Hardee’s and Carl’s Jr.), prices for morning fare have jumped by 72%.
Other chains have had lower increases, of course. At Subway, the hike over that five-year period is 37% and at Starbucks, it’s 32%. But even in these instances, the increases still outpace the rate of inflation since 2019, which is 23%, according to the federal Bureau of Labor Statistics.
The FinanceBuzz data looked at popular breakfast offerings, such as egg sandwiches and bagels. Coffee was not included as part of its study.