by Jon Miltimore
The American Institute for Economic Research
I recently drove to the local KFC and ordered a 12-piece meal to go. The price was just under $50 (tax included). Fortunately, I had a coupon that saved me some money, but I’d be lying if I said I didn’t feel some sticker shock.
Inflation has of course been a major issue in recent years, but fast food prices in particular seem high, and many consumers are getting angry about it.
McDonald’s recently took heat over news of an $18 Big Mac Meal that executives responded to by publishing an online letter, explaining that the price was unusually high.
“I can tell you that it frustrates and worries me, and many of our franchisees, when I hear about an $18 Big Mac meal being sold — even if it was at one location in the US out of more than 13,700. More worrying, though, is when people believe that this is the rule and not the exception.”